Emotive Films: May 1st, 2024
 

When it comes to choosing a video production company, it's crucial to ask the right questions upfront. After all, your marketing video is an investment in your brand's future — and you want to make sure you're putting your trust (and your budget) in the right hands.

Here are five ESSENTIAL questions to ask before choosing a video production company:

1) What industries do you typically work with?
By understanding the types of clients a production company usually works with, you'll gain valuable insight into their level of experience and expertise. Don't be afraid to ask for examples of videos they've completed for companies in, or related to your industry.

2) What's your approach to understanding our audience?
To create a marketing video that truly resonates, the production company must have a deep, understanding of your target audience. Ask them to walk you through their process for gaining insights into your viewers' preferences, behaviors, and pain points.

3) Can you explain your storytelling approach?
At the heart of every great video is a compelling narrative that engages viewers and delivers your message effectively. Ask the company to explain their process for developing stories that not only captivate, but also communicate your key messages.

4) How do you develop the visual style for each video?
The visual style of your video can make or break how your message is perceived. Ask the company to detail their process for creating a unique and on-brand look that will make your video stand out.

5) How do you handle timelines and communication?
Efficient project management is the backbone of any successful production. Ask how the company ensures timely project completion and what communication practices they have in place to keep you informed and involved every step of the way.

Remember, it's not just about finding a company who can shoot and edit video—it's about finding a STRATEGIC partner who understands your brand, your audience, and your marketing goals.

At Emotive Films, we welcome the opportunity to discuss these essential questions and more. To learn more about our strategic approach to filmmaking, contact us at: www.emotivefilms.com/contact