Emotive Films: May 15th, 2024
 

Over the last twenty years in video production, I've learned that the key to capturing compelling footage lies in a well-crafted plan.

But here's the thing: a well-crafted plan isn't just about having a shot list; it's about strategically timing your shots to harness the best light of the day, while ensuring your subject is at ease in front of the camera. That's where the "Video Sandwich Schedule" comes in.

Layering Your Video Sandwich
Just like a delicious sandwich, a well-structured video has LAYERS. And the key to nailing those layers is in the order of your shoot. Here's how it works:

1) Start with B-Roll
2) Move to the interview(s)
3) Finish with more B-Roll

Simple, right? Let's break down each layer and see why it matters.

Morning B-Roll: Bottom Layer
The early morning light is often the best, and it gives you a chance to build rapport and warm up your subject. Remember, for many people, being on camera is nerve-wracking. Morning B-Roll lets them get comfortable with the camera's presence.

Midday Interview(s): The Filling
By midday, your subject is more relaxed. This is the perfect time for the interview. They're giving better answers, and you have more insight into who they are. Plus, midday lighting is usually too harsh for filming outside, so it's a great time to be indoors.



Afternoon B-Roll: Top Layer
Armed with new insights from the interview, you can now capture afternoon B-Roll that directly ties into your subject's story, adding depth and resonance to your film. Plus, the golden hour light provides the perfect bookend to your Video Sandwich Schedule, mirroring the beautiful morning light.

So, how do you make the Video Sandwich Schedule work for YOU? Here are a few tips:

🔹 Structure your shoot day in three layers for maximum impact.
🔹 Focus on building rapport with your subject during morning B-Roll
🔹 Let the interview inspire your afternoon B-Roll

A Recipe for Success
I've used the Video Sandwich Schedule on countless shoots, and every time, it's helped me create videos that not only look great, but also feel authentic and engaging.
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To learn how the Video Sandwich Schedule can enhance your storytelling, visit: www.emotivefilms.com